Vision & Mission

Our Vision & Mission

Happy Mamas, Healthy Babies

Working for Social Justice in Maternity and Newborn Care



As Allard Lowenstein said,

“The question should not be is it possible. Rather, the question should be is it worth trying to do.”

Our Purpose

To promote awareness, access and availability of MotherBaby-Friendly Maternity Care, and promote evidence-based, respectful, quality maternity care to all childbearing persons.

Our Vision

Marrying the  midwifery model of care with public health promotion. With a focus on prevention of disease and the awareness of social, psychological, spiritual aspects of health, midwifery and public health make a perfect marriage.  The Association for Wholistic Maternal and Newborn Health’s  strategy to  improve maternity care is to  promote the midwifery model of care  in all settings.

We believe by training more Doulas and Midwives from communities experiencing social inequities and discrimination, we can address persistent ethnic disparities in birth outcomes.  Doing so will help America achieve public health objectives for maternal and infant health. We strive to engender a more equitable healthcare system for all childbearing persons and their infants.

We promote a global health approach to address urban health disparities here  in the U.S. Throughout the developing world, trainingImage result for indigenous midwives programs for  traditional birth attendants have been successful in reducing maternal mortality.  In the United States, community-doulas and midwives could help to reduce maternal and infant deaths, were they widely accessible. Immigrant, African and Indigenous communities have used traditional practices to care for mothers and newborns, in the absence of dominant culture support.  Due to acculturation, systemic racism, colonialism,  industrialization, and  the institutionalization of birth, these  tried and true traditional ways of birthing  and motherbaby-care have been nearly lost for generations. A  woman and baby-centered approach and community support has ensured child and mother survival for ages. Our Community Doulas and Breastfeeding Peer Counselors are here for our communities.

We promote evidence-based care. There is now a large body of scientific evidence which support evolutionary approaches to maternal and infant care. In our trainings, we share evidence-based conceptual frameworks and motherbaby-centered practices developed by leading researchers in maternal and infant health. These include: Biological Nurturing (Suzanne Colson, Ph.D., R.M), Attachment Parenting (William Sears, M.D.), Kangaroo Mothercare (Nils Bergman, M.D.), Undisturbed Birth (Sarah Buckley, M.D.), and more.  Through our initiatives, courses and seminars, we  disseminate this information, and help communities rediscover their ancient traditions.

We promote Midwifery  and promote the Midwives Model of Care. The  International Confederation of Midwives (ICM)  and The Federation International of Gynecologists and Obstetricians (FIGO)  joint statement  promotes midwifery care as the solution to addressing  the world’s problem of maternal mortality. We promote  midwives and the midwifery model of care in all settings.  We encourage the  forward the midwifery profession through integration into public health programs and increased  opportunities for persons of color to enter the perinatal professions and serve their communities.   We believe doing so will help the U.S.  achieve public health objectives for maternal and infant health.

We collaborate with agencies and social service  providers.We work with organizations who are  dedicated to  improving the health of mothers, infants  and children they serve.   We provide corporate training to organizations to implement Community Based Doula Programs. 

Our Purpose

To promote the availability and use of  skilled maternity care.   We offer training and  certification programs for Breastfeeding Peer Counselors and  Community Doulas and  provide continuing education and networking opportunities for health , social service and mental health professionals.

To  improve perinatal health outcomes such as  neonatal-maternal disability and  death. We are working to  achieve Healthy People 2030 objectives for maternal-infant health and  WHO’s Millennium Development Goal  5:  to end maternal deaths, and reduce preterm birth  locally and globally.

Our Goals

Ensuring skilled attendants at all births.

This is considered to be the single most critical intervention for ensuring safe motherhood. When women have access to quality prenatal care they can have healthier pregnancies. While undisturbed birth proceeds normally for the vast majority of women who are in good health, all women deserve to  have a skilled  attendant present to recognize problems early and to intervene and manage complications should they occur. Skilled care can be by physician, midwife, nurse,  or Doula.  Each of these maternity care providers have distinct skills which are valuable and essential for healthy birthing, and should be available for all childbearing persons, regardless of income or insurance status.

Graduates of Perinatal Community Health Promoter Training, Esperanza Community Housing Corporation, Los Angeles, 2017.

Creating  opportunities for women’s economic empowerment and vocational development in communities of color.

We  work within  regions of Los Angeles and Africa  where birth outcomes are the worst and provide  vocational training for persons who would like careers in maternal and infant health, or to improve the health of their community’s mothers and infants.

Promoting compassionate, harmonic birthing environments for families.

We  promote respectful, evidence-based, multi-collaborative care.  We promote the integration of  midwifery, doula support and midwifery into standard medical care of pregnant women and persons.

Ensuring linkages and solid collaboration.

We are working with  ministers of health, health plans,  hospitals, physicians, public health entities, academic institutions,  clinics, schools and community-based organizations to improve  birth outcomes and quality of maternity care locally and globally.

We support increased integration of midwifery and Doula  care.

We support the integration of all kinds of midwives (Licensed Midwives, Certified Professional Midwives, Nurse-Midwives), and Doula Support  into  standard prenatal and postnatal care.

We provide childbirth education and supportive services  for expectant and new parents.Joy of Parenthood

Our services  include childbirth education, breastfeeding support, labor doula, postpartum doula support and monitrice support,  referrals to skilled midwifery and MotherBaby-Friendly physicians and maternity care providers.

Addressing Perinatal Health Disparities Through a Wholistic  Model of Care.

Infant health and maternal well-being can be enhanced by the integration of  medicine, midwifery, psychosocial support and spirituality. Culturally-relevant, wholistic, motherbaby-centered care can help reduce  health disparities such as:

  • Maternal Mortality
  • Infant Mortality
  • High Rates of Cesarean Section
  • Read More…

About The Wholistic Model of  Maternity Care

Robbie Davis-Floyd, Ph.D., Medical Anthropologist, in her article The Technocratic, Humanistic, and Holistic Paradigms of Childbirth which appeared  in the International Journal of Gynecology and Obstetrics (Vol 75, Supplement No. 1, pp. S5-S23, November 2001), described the main components of the [w] holistic model of care as distinct from the other models of care, having the following components:

  1. Oneness of body-mind-spirit
  2. The body as an energy system interlinked with other energy systems
  3. Healing the whole person in whole-life context
  4. Essential unity of practitioner and clientpregnancy-yoga-prayer
  5. Diagnosis and healing from the inside out
  6. Networking organizational structure that facilitates individualization of care
  7. Authority and responsibility inherent in each individual
  8. Science and technology placed at the service of the individual
  9. A long-term focus on creating and maintaining health and well-being
  10. Death as a step in a process
  11. Healing as the focus
  12. Embrace of multiple healing modalities

Basic underlying principles: Connection and integration
Type of thinking: Fluid, multimodal, right-brained

For a thorough comparison of the holistic model of maternity care to the technocratic model of maternity care, which is the dominant model in the U.S., and to the humanistic model of  maternity  care, please reference Davis-Floyd’s article on her website:

If you believe in our mission and vision, and want to contribute your talents and expertise, please contact us. We have numerous ways you can get involved, or you can make a tax-deductible donation to support us.